AXA Art recently published the results of its 2013 international survey of art collectors as Collecting in the Digital Age available for download from the AXA Art website. The report’s foreword by Dr. Ulrich Guntram, CEO AXA ART Group, describes their motivation for carrying out the survey:
We felt at home within the collectors’ community – until the Internet started to change their habits. We became curious and conducted several dozen long, face-to-face interviews with collectors. The issues which emerged from these dialogues – whilst still hypothetical – were used as the basis for a worldwide online survey. It became evident that the worldwide community of collectors is changing, and that such change is partly driven by the Internet.
Among the report’s findings are:
- Close to half of collectors are self-employed or entrepreneurs, whereas only 25% are employees
- Collectors “often live in childless relationships”
- Paintings are at the top of the popularity list of collectables while young collectors prefer new works of art
- “Gut instinct” is the main collecting strategy
In terms of how the internet has changed the respondents’ approach to art collecting, there is a mixed response:
Digital technologies allow startup companies to provide services in the online art market that would have been uneconomical or simply impossible in an offline business model.
One example of this type of digital innovation is Vastari.com (@Vastariupdate). Launched online earlier this year, Vastari is seeking to create a marketplace where private collectors and museum exhibition curators around the world connect in order to negotiate exhibition loans. Continue reading
Billed as “a service for gallery owners, art dealers, auction houses, art fairs, art scholars, artists, collectors and journalists”, a new online database of over 3,000 collector profiles launched Friday.